Wednesday, July 23, 2008

Lights out in Vegas

Monday night, at 9:30 pm, all of the lights at Mandalay Bay Resort & Casino in Las Vegas went out for one minute. So, who was responsible for this monumental black out? No, it’s not George Clooney or Brad Pitt from Oceans 11.

Instead, Monday night’s black out was inspired by Absolut’s “Global Cooling” campaign. The campaign aims to “draw attention to the effects of global warming” and was initially launched in January. The campaign is supported by the AOR Public Relations Agency, Ketchum.

Absolut is encouraging consumers and bar/nightclub owners to save energy,” Sarah Bessette, PR manager for Absolut Spirits. We found this “lights out” PR strategy rather bold and thought we would share. To read more about this PR campaign read Absolut puts out lights for environment from PR Week by Nicole Zerillo.

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